There’s beauty in a well-crafted, holistic marketing strategy that cuts through competitor noise and elegantly elevates a brand to the top position in the market. It takes more than just shouting your brand’s name the loudest at consumers in what can only be described as a persistent and obnoxious manner. It involves getting clear on your brand’s identity, who your target market is, how they can be reached, and then crafting a marketing strategy that articulates an enlightened message through a clear, consistent plan.
This is the type of marketing strategy that we specialise in. We use an array of tools and resources to garner pertinent information to identify the best approach that will make your brand relevant, create awareness, reach consumers, and turn them into loyal customers. And we take care to work with you during this process to ensure a thoroughly bespoke brand marketing strategy that will gain a larger share of the market.
What is brand marketing strategy?
Brand marketing strategy is the tactical thinking which informs your marketing plan. It’s the intentions and plans that marketing strategy consulting firms devise in order to create awareness and relevance in your industry, win more customers, and increase your market share. These plans are usually made manifest in a document, detailing the types, timing, and budget of all the marketing activities that would be used to support your brand’s objectives and help consumers access your offering.
Typically, marketing strategy companies implement a mix of different activities to drive their strategy, including organic search (SEO) optimisation, social media ads (Facebook and Instagram), Google AdWords and Pay per click (PPC), radio campaigns, TV campaigns, and outdoor or ambient activations.
Ours is an invested, agile approach. We work collaboratively with teams from across the agency to develop a bold and responsive strategy and present you with a comprehensive, no-holds-barred plan that tees up successful implementation.
How to build a brand marketing strategy
Building a brand marketing strategy is more than creating a well-placed ad or a glossy campaign. To build a plan that employs timely, relevant marketing activities to build value into your brand, bring your brand’s competitive positioning to life, and effectively communicate this to your customers, you must identify three key factors. These include purpose, your target audience, and barriers and getting clarity on these areas will allow you to intelligently organise your marketing activities.
Clarity is key. It divulges all the information that needed and it informs our ideation process, so that we can create a consistent marketing experience, across a variety of platforms to increase your brand’s equity, own the market, and become a household name.
Before building your marketing strategy you need to:
- Define the Purpose: Define the objectives that your brand needs to achieve and ensure that type of marketing activities, including the platforms, frequency, and budget allocated, serves these objectives. Not only does ensure relevancy, but it eliminates waste and increases your return on investment.
- Know Your Audience: Your brand’s ability to focus is power. It’s what strengthens the efficacy of whatever you do, which is why carving out your audience is critical.
- Spot the Barriers: Perform careful analysis to identify market conditions and other barriers that could hold your product or service from success.
Whether you’re building, launching, or reviving a brand, it’s essential that you create a complete marketing strategy that is unique to your brand’s requirements and goals based on information that’s pertinent to your brand. This way, you can develop a plan that intelligently employs timely, relevant marketing activities to build value into your brand, bring your brand’s competitive positioning to life, and effectively communicate this to your customers.