There are a variety of marketing activities and resources that you can employ to ensure that your brand is future-ready, but perhaps the most important is the gathering of germane consumer or marketing insights. The main reason being that if you use accurate data that exposes what your customers’ want and need, you can reach them where they are. You can talk to them in a way that they understand and respond positively to. And you can create memorable experiences for them.
We specialise in collecting accurate, stable, and actionable consumer insights. The kind that can be incorporated into a measurable action plan for your brand, improve the effectiveness of how you communicate with your target market, and generally make better business decisions.
What is marketing insight generation?
Marketing insight generation is the process of collecting unique, relevant, plausible, and understandable marketing insights. The importance of this service lies in its power to inform a strategic and effective marketing strategy that is capable of delivering impactful messages to your customers at the right time, for the best return.
Arguably, market insights sounds remarkably similar to market research. And they are similar in that they both deliver statistics and knowledge. However, market insights is also accompanied by recommended actions to achieve your brand’s goals. That’s why our marketing insight generation services focus on developing both the data and the narrative it informs.
How to use consumer insights for marketing strategies
Consumer insights can be used for a variety of reasons, from managing your brand’s online reputation and improving customer experience to optimising product product. However, the most important reason to use consumer insights is to make the most effective use of your marketing budget as you seek to make your brand relevant, create awareness, reach consumers, and turn them into loyal customers.
To use consumer insights for your marketing strategies, it’s imperative that you gather the right data. We’re able to collect pertinent marketing insights that are actionable, measurable, stable, robust, and enduring by utilising on the edge tools and resources and working with our team of analysts who dedicated to revealing truths about precisely who your customers are.
What you need in order to use insights properly:
- Quality data. Capturing data is the most important stage in the development of the marketing insight generation process and we rely an array of sources from transaction records and website visit logs to responses to promotional offers or surveys.
- Consumer research. Once we have quality data, we can start to understand why and how different types of customers make their purchase decisions, thereby enabling us to predict their future buying behaviour.
- Audience segmentation. We can also segment customers into relevant categories, whether it’s spending levels, product preferences, or purchase habits, and develop marketing plans to meet the needs of these different audiences. This way, we can create tailored messaging rather than pushing out content.
We believe, hand on heart, that consumer insights will tell you how your customers think and behave and improve the quality and accuracy of forecasting in your marketing plans.
According to Scottish philosopher, Thomas Carlyle, “Nothing is more terrible than activity without insight.” This brilliantly sums up the need for marketing and customer insights, and as a strategic media consultancy, Liquorish Ink specialises in generating key customer insight that will help you understand what the data is telling you.
For more information on how we can assist you with marketing and customer insights, click here.