Branding Strategy Services
Brand Strategy And Media Consultancy
A brand is merely an acuity. It’s the thing that people perceive about your product or service and to cultivate the right perception in the minds of your consumers, you need to develop and follow a calculated branding strategy.
Without fear of exaggeration, we believe that if you unleash a robust and intense branding strategy onto the market, you’ll acquire the same attention and results as those brands that pump their logos through Times Square. Perhaps even better, but with a much cheaper budget and infinitely better results.
That’s the power of branding.
What is branding?
Branding is the process of bestowing your products and services with the power of authenticity. That is to say, it’s the act of endowing your offering with what you look like and what you stand for. We use calculated branding and media consulting services and strategies to differentiate your presence, purpose, and products and services from your competitors so that people will choose you over your competition over and over again.
When it comes to branding, we play the long game so that your brand will stand the test of time. This is the kind of branding game we specialise in.
Armed with an effective branding strategy there’s just no telling how prolific your brand could become. To achieve this ‘sky is the limit’ mentality in a practical sense, we offer a range of services that will build a comprehensive strategy to accurately target your customers with an array of relevant, eye-catching marketing communication and experiences.
• IDEATION WORKSHOPS
We design sessions to push people to think differently and get involved in the creative process of generating, developing, and communicating new ideas.
• BRAND ARCHITECTURE
We concentrate on logically organising your brand, extensions, and offering.
• BRAND POSITIONING STRATEGY
We craft holistic plans using multiple creative and tracking services, to maximise your brand’s value and distinguish you from the competition.
• COMMUNICATION STRATEGY
We focus on the planning, creation, delivery, and governance of content that is real, relevant, and authentic.
• MARKETING STRATEGY
We develop well-crafted, holistic marketing strategies that cut through competitor noise and elevate your brand to the top position in the market.
• TREND TRACKER
We don’t use potentially irrelevant Global Trends in an African context and instead identify bespoke, local trends for your industry.
• MEDIA PLANNING AND MEDIA STRATEGY
We invest in a highly involved process that relies pertinent insights into relevant and innovative opportunities so that we can serve your consumers with the right message, at the right time, on the right channel.
• MEDIA CAMPAIGN MANAGEMENT AND IMPLEMENTATION
We employ effective end-to-end media campaign management and implementation to ensure an almost incandescent emphasis on the execution and care of your marketing strategy.
• DIGITAL MARKETING STRATEGY
We using data-driven digital strategies to connect people to brands. We leverage our unique understanding and skills within the agency to architect innovative, integrated digital strategies that speak to brands’ goals and deliver sustainable business growth for years to come.
• SOCIAL MEDIA MARKETING AND STRATEGY
We articulate your brand to your audience in a way that is consistent, authentic, and most importantly, is real.
• EVENT PLANNING
We specialise in event ideation, event concept design, and event planning to provide experiences that drive greater, longer-lasting connections between your audience and your brand.
Additional services that we offer:
• RESEARCH AND INSIGHTS
• BRAND AUDITS
• BRAND PURPOSE
• AUDIENCE PERSONAS
• NAMING AND TAGLINES
• AUDIENCE SEGMENTATION
And that’s just the tip of what we do to make your brand the first thought in your consumers’ minds.
What is media consultancy?
A media consultancy is typically an integrated agency that employs digital and traditional means to build brands, launch campaigns, and articulate content that reaches its intended audiences. A media consultancy will involve any and all media consulting services, including communications, press advisory services, public relations, design and creativity, social media, advertising, audio-visual production, events, training, and digital media.
Liquorish Ink is a strategic media consultancy, committed to working collaboratively with our strategic experts, media masters, and creative explorers to develop daring and responsive branding strategies. We don’t just dabble in making your brand go further. We believe in building legends that last forever and we do this by developing disruptive strategies that increase brand reputation and return on investment.