Branding Strategy Services
Brand Strategy And Media Consultancy
With an effective branding strategy there’s just no telling how prolific your brand will become. Seriously. If you unleash a robust and intense branding action plan into the market, you’ll acquire the same attention and positive familiarity as those brands that pump their logos through Times Square. But with a much cheaper budget and infinitely better results.
We can make that claim because when we work with the different experts from our branding team, we map out a strong brand vision, set clear brand objectives that flow out of your unique brand values and from there work on your brand’s positioning. Armed with this foundation, we’ll build a comprehensive strategy that accurately targets your customers with an array of relevant, eye-catching marketing communication.
That’s just the tip of what we do to make your brand the first thought in your target market’s minds.
What is branding?
A brand is an acuity – the thing that people perceive about the product or service that you sell. And branding is the calculated strategy that creates that perception.
Branding is, if we’re being reductive, the promotion of your product or company with the use of a signature design to make you stand out. But in reality, it’s so much more. Using brand strategy consulting, you can bestow your products and services with the power of authenticity. That’s to say, it’s the act of endowing your offering with what you look like and what you stand for.
And if it’s a good branding strategy, people will choose you over your competition over and over again.
We use calculated branding and media consulting services and strategies to differentiate your presence, purpose, and products and services from your competitors. It’s different from the shorter lifespan of a campaign, because when it comes to branding, you want to play the long game. And that’s the kind of game we specialise in.
What is media consultancy?
A media consultancy is typically an integrated agency that employs digital and traditional means to build brands, launch campaigns, and articulate content that reaches its intended audiences. A media consultancy will involve any and all media consulting services, including communications, press advisory services, public relations, design and creativity, social media, advertising, audio-visual production, events, training, and digital media.
Liquorish Ink is a strategic media consultancy, committed to working collaboratively with our strategic experts, media masters, and creative explorers to develop daring and responsive branding strategies. We don’t just dabble in making your brand go further. We believe in building legends that last forever and we do this by developing disruptive strategies that increase brand reputation and return on investment.