Media planning and strategy is a challenge that many brands face, and not for nothing. It’s a vital part of elevating your brand above your competitors and owning a greater share of the market.
Our approach to media planning and media strategy is to invest ourselves into a highly involved process, one that seeks pertinent insights into relevant and innovative opportunities so that we can serve your consumers with the right message, at the right time, on the right channel.
It’s all about identifying these ‘rights’ and creating an effective media strategy that maximises your brand’s budget, targets your specific audience, disrupts the norm and increases your brand’s relevance, awareness, and improves your overall customer conversion rate.
What is media planning and strategy?
Media planning and strategy is an intelligently calculated plan of action that guides a brand’s marketing activities towards its target audience. Or more to the point, it’s the strategic coordination of the when, where, and how your marketing and communication strategy will be implemented to most effectively achieve your brand’s goals.
Our approach is to formulate a thorough and specific media plan, with distinct timelines and a deliberate choice of channels. But exactly what goes into our media planning and buying strategy entirely depends on what your brand’s objective is.
Once we understand what your brand hopes to achieve, we can drive the change you want.
What is media planning process?
Our media planning process involves several key components. We take care to know everything about your target market and dig deeper to understand your brand’s overall objectives so that we can then set measurable goals. We then craft a compelling message, supported by stunning creative, which we then disseminate to your target market. Lastly, we work within your marketing budget to decide the frequency with which we’ll hit various online and offline channels.
Every part of this process is crucial, but perhaps the most important component is the research that we conduct. We rely heavily on pertinent insights into the challenges and opportunities that affect your brand, together with deep intel into your target market and use an array of cutting edge, reliable tools and resources to garner this information.
Important questions to ask in the media planning process:
- What are the objectives of the marketing strategy?
- How will we define success?
- What are our conversion goals?
- Who does the marketing content need to reach?
- What is the marketing budget?
- What is the frequency of the message?
- What is the reach of the message?
The more we know, the more effective our media plan and strategy will be.
The challenges of media planning
Media planning and media strategy is a challenging process that plagues many a brand, disrupting them from their goals, preventing them from rising above the competition, and holding them back from reaching their objectives.
For instance, it can be difficult to obtain in-depth analysis of a target market to understand them at a granular level and create messaging that resonates with them. There’s also the difficulty in choosing the right channels and platforms to effectively reach the market and subsequently monitor all activities to measure success and pick up mistakes so that you can push what’s working and trim what’s failing. And let’s not forget the danger of planning a media strategy around the budget, instead of customer engagement. To revolve everything around the money limits flexibility, which can endanger all the other efforts.
These are just a few reasons why brands reach out to media strategy companies, looking for solutions that will make the most of their marketing budgets and reach their market as efficiently as possible.
The truth is that every brand needs input from media planning and strategy experts who are capable of taking stunning creative and carefully crafted communication and intelligently disseminating it to your target market. Our media planning strategy efforts are successful because we work innovatively, allow for flexibility, and collaborate with experts in the agency to make sure that we build audience rapport, convert consumers into customers, and establish brands as market leaders.