Results are no longer the sole effect of a compelling message. Your ROI, whether it’s increased sales or brand awareness, is irrevocably tied to how the campaign is planned, executed, tracked, and analysed. From top to tail, your brand’s success in relies heavily on effective, innovative end-to-end media campaign management and implementation. The kind that places an almost incandescent emphasis on the execution and care of your marketing strategy.
The kind that Liquorish Ink specialises in.
We’ll make sure that the multiple pieces of your marketing puzzle are strategically put together for maximum effect, implemented effectively, and managed for consistent optimisations that decrease costs, reduce wastage, and increase profits.
What is marketing campaign management?
Marketing campaign management is about the big four: planning, executing, tracking, and analysing or your marketing campaign. There’s no point in a brilliantly designed media marketing campaign if there is no strategy underlying the where, what, and when of taking all of these elements to market. That’s why we aim to develop and implement a complete plan that perfectly orchestrates the moving parts of your campaign.
We work intentionally and collaboratively, using emerging tools and accurate insights to take your campaign from inception to launch – and beyond so that we can continue to optimise for the best results.
Why do we need marketing campaign management?
Very few brands run a single campaign on one platform, over just a few hours. Generally, a media marketing campaign employs several campaigns across multiple platforms, each potentially running for different lengths of time. Not to mention the creative variations on the overall campaign message.
The frequency and magnitude of running a comprehensive marketing campaign can make it challenging to monitor, measure, ensure efficacy, and continually maximise ROI. It’s overwhelming and the very reason why campaign implementation and management is so important.
Marketing campaign management is a crucial part of any campaign. It’s how you extract every drop of your painstakingly allocated marketing spend and ensure that not a drop is wasted. Without campaign management, for instance, you wouldn’t have intentional insights into campaign measurements showing you what is and isn’t working, allowing you to make adjustments and drive what’s successful and trim what’s dragging your results down.
The lifecycle of campaign management
Diligent planning goes into launching marketing campaigns to your target market, starting with research. We use emerging tools and innovative tools to garner germane insights into your target market, as well as the challenges and opportunities that affect your brand. The more we know, the more effective our planning will be.
We strategically select platforms, the frequency, magnitude, and messaging that will be used in your campaign and then effectively ensure that every part of is executed without a hitch. Wherever your target market is lurking, we’ll see to it that your message is seen and consumed in a way that best suits your customers.
Campaign tracking and analysis
Our team works together to track every moving part of your marketing campaign, creating a holistic view of how the campaign is performing at every level. This provides fodder for our analysis. Using a variety of statistics drawn from our tracking tools, we can for instance, track lead conversions from the first interaction all the way through to the final sale or drop off.
This information can then be used for all parts of the campaign and allows us to stop what isn’t working, push harder on what’s doing brilliantly, and ultimately drive the results of a successful campaign.
Marketing campaign management is a highly involved process. Even if you have clear goals, illuminating creative, and strategic workflow in place, the art of effectively managing all the different aspects of a campaign can be complex. It’s often the overwhelming nature of marketing campaigns that leads to media wastage. But we do better. We push harder and fight for every lead and sale, so that full value of your marketing campaign is felt.