As experts in event concepts and planning in South Africa, we know the value of creating on-the-ground brand experiences that resonate with people. How? Because we know that people are now more interested than ever in who it is that they’re buying their goods and services from. They prefer to buy from brands who are real to them and the best way to achieve this is by crafting an experience through which they can connect with you.
We specialise in event ideation, event concept design, and event planning so that we can curate an experience that will drive a greater, longer-lasting connection between your audience and your brand.
What is event concept?
An event concept is a creative idea that drives consumer action through brand interaction and experiences. These ideas are built on carefully articulated stories that incorporate experiences and long-term emotional connections, which are disseminated through new tools, technologies, and formats. In short, an even concept is an idea that will take your audience from bored to engrossed, from concentration to laughter, and from a smile to tears.
Every brand out there is fighting to have their story heard by an increasingly discerning market. Our goal is to ideate memorable events and activations that resonate with people. That’s why we take a multisensory approach to conceptualization in event management that will result experiences that connect with people, command attention, and build loyalty, trust, and community.
How to conceptualization and design events
To conceptualise and design events that offer your audience an immersive and interactive experience, we rely on a collaborative event ideation process to create a narrative that will turn into an everlasting memory. The first step is research and insights gathered by a plethora of tools and resources to identify opportunities to connect with your target market.
We employ courageous listening to what your target market has to say to identify these opportunities. These could be opportunities to increase brand awareness, boost relevancy, demonstrate generosity and thoughtfulness, drive connectivity between your brand and your customers, or even take a stand for social good that resonates with your audience.
Once an idea is born, we roll into the event concept design phase. We rely on innovative technology and products, together with processes like referencing, autocad layouts, 3D renders, sketches and design samples to create a realistic, concrete picture. The final realisation of the design is then achieved by working closely with our event planners, suppliers, and other members of our events management team to bring your brand’s event to life.
Our events and activations services
- Event ideation and planning: Our ideation process knows no bounds and explores the reaches of what technology has to offer – even if that means exploring neuroaesthetics and voice-activated AI – in order to bring your brand’s event to the front of every consumer’s mind when they think of your offering.
- Events management: An event is as much about the concept as it is about the execution. Whether it’s product and brand launches, team building, or sporting events, our events management team pays painstaking, holistic attention to the intricate details to ensure that the event is set up, launched, and closed down with finesse and minimal drama.
- Brand activations: We collaborate with specialists in our agency to create turnkey brand activation solutions. We execute each concept with all the diligence of a neurosurgeon. And then we use an array of tools to measure and report on activation metrics to optimise results.
- Experiential marketing: By experimenting with sights, sounds, textures, tastes, and smells, we create viscerally different marketing experiences that allow your target market to become part of your brand’s journey – and not just witnesses to it.
As a strategic media consultancy, Liquorish Ink specialises in conceptualising, designing, and executing unique events and activations that create courageous, authentic, and customised connections with your target market. The kind that stirs talkability and lasts in the memories of your customers for years to come.
For more information on how we can assist you with your next brand activation or event, click here.