CASE STUDIES

 

THE CHALLENGE

Following an acquisition by the Mpact group, Remade Recycling needed a new brand positioning, identity and communication approach to take to market that would enable them to galvanize their staff and successfully gain a larger share of the market.

THE APPROACH

Liquorish Ink defined a unique brand purpose for the brand, designed a contemporary corporate identity as well as a new website and digital media strategy for the brand.

THE SOLUTION

We created a brand purpose that elevated the brand and the staff out of the ‘rubbish business’ and into a business that transforms the waste of today into the resources of tomorrow. This was  successfully launched internally and to the market and has resulted in a significant increase in quality leads amongst corporate SA.

The recycling industry is a very difficult industry to understand from a marketing and communications perspective but the team from Liquorish Ink managed to “get a handle on it” far better and far more in-depth than any other Agency that we approached to tackle this project was able to do.

-MICHELLA BASEL, MARKETING & PR MANAGER REMADE RECYCLING



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