Everything starts with an idea, from blog posts and creative campaigns to products and systems. But coming up with new ideas isn’t as simple as it sounds. Inventing a new idea is part of the complicated process called ideation, and it involves multiple activities that need to happen to take an idea from conception to realisation.
At liquorish Ink, our approach to ideation is to let go of the loose, traditional brainstorming sessions and utilise strategically structured ideation workshops. We take care to intelligently develop and effectively facilitate bespoke ideation sessions, structured around specific objectives that will enable your brand to recreate your business-future or delve deeper into your purpose as a brand.
What is an ideation workshop?
An ideation workshop is the fundamental step to finding news ideas. It’s an organised session that is designed to push people to think differently and get involved in the creative process of generating, developing, and communicating new ideas. What it isn’t, however, is people sitting around in a boardroom and enjoying a few snacks while they aimlessly discuss what the new idea should or shouldn’t ‘look like’.
The topics handled in ideation workshops are varied. They range from innovating business strategies, finding new angles to complex problems, changing brand communication strategy, coming up with inventive ways of marketing an existing product or service, or starting a new product, service, or even a new business.
How to run an ideation workshop
Running the ideation generation process that makes up a successful ideation workshop requires managing a few practical steps. Usually, to facilitate a workshop, an ideation agency will pay attention to who is invited, the venue, the workshop schedule, the session objectives, and the end-goals of the workshop. Our approach goes further and includes drawing boundaries, curating conflict for a dynamic atmosphere, and strategically managing the flow of the session to maximise this time.
4 key elements for effective ideation management:
- The guestlist: The ideation generation process works best when there’s a multi-disciplinary team driving the venture, so invite anyone working on the project, and most notably, always invite content creators and those involved in strategy, marketing, and customer success.
- Workshop objectives: Decide what the workshop intends to achieve and make sure that this is articulated very clearly to everyone involved to avoid wandering about in different directions and negative or futile arguments.
- Boundaries: Idea generation calls for lateral thinking, but too much of a wandering mind can kill creativity, so think of ‘boundaries’ as a means of containing the playground so that no one escapes into the traffic. For instance, our facilitation style includes intentionally guiding the discussion back to the workshop objectives.
- Curating conflict: You want to cultivate a productive dynamic in the session, where people are comfortable to pitch their ideas without fear of looking silly or being bashed, and this freedom may encourage conflict. Don’t shy away from conflict, but rather structure the workshop to facilitate it positively.
Facilitating an ideation workshop or managing the resulting innovation might not be in your remit. But you’ll be hard-pressed to find a brand that won’t benefit from a strategic and customised ideation workshop, whether it’s because you’re looking for concept ideation, brand ideation, or want an ideation company to help you discern where new ideas could invigorate your brand.
Through our ideation process, we’ll help you bring new ideas to your brand and manage these ideas through to fruition so that the work you’ve put in will be reflected in sustainable business growth for the future.